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Public Programs 2015

Public & In-House Seminars / Training can be arranged

~ Lots of pragmatic corporate training programs to choose from ~We do facilitate seminars anywhere in the World~

Click here to view our >>> Pubic Programs /  Click here to view other Programs for >>> In-House Training





A 2-Day Program








Personality is foremost in the field of human interaction and especially very important in establishing the professional advantage in the challenging business field. Success indeed rely more on personality & attitude than just qualifications, status, knowledge & skills. Customers may be too quick to judge others and the consequences can be quite damaging. A survey done by the Carnegie Institute affirms that 80% of success comes from personality. Yes, 20% comes from knowledge & skills. This course is intent on providing the personality grooming awareness and techniques to reflect a better you.






1) Impression Management & its Importance


  • What is Impression Management
  • Differentiating between Impressive & Expressive
  • First Impression, Lasting Impression


2)  Dressing Fundamentals


  • Clothing Language
  • The Psychology of Color
  • Proper Coordination in Dressing
  • Dressing for Various Occasions: Meetings, Dinner, and Conference etc.


3)  Dining Etiquette


  • Table Manners
  • Dos & Don’ts with Napkins
  • The Appropriate Use of Cutlery
  • Other Dos & Don’ts




4)  Protocol


  • Greetings & introductions
  • Addressing People
  • International Culture
  • Handshakes
  • Seating Protocol


5)  The Art of Communication


  • Making Conversation
  • Using Humor
  • The 3 Vs of Effective Communication
  • The Appropriate Use of Gestures & Linguistic Skills


6)   Body Language

  • The Importance of Good Posture
  • Correct Posture in Different Situations
  • Positive Entrance & Exit
  • Facial Expression & Eye Contact

Synopsis of this Course


Image Management

Image has an undeniable impact on your success. The appropriateness of your appearance - even on casual workdays - is crucial. How you groom and dress create an immediate & lasting impression on every client and prospect you meet. Set the standards now! Through a series of fun, interactive exercises and discussions, we'll teach you the power of your professional presence. From the importance of grooming and first impressions, to the way clothing communicates, you will learn to create a polished image and your business will benefit!


Build Successful Relationships

Whether at an industry event or a grocery store, in the boardroom or at the gym, every person you pass holds business potential. From their direct involvement, to their connections with other professionals, the possibilities are infinite. So…how do you go from a courteous smile to a signed contract? Maximize your business opportunities with this enlightening seminar. We'll take you to the next level with the critical essentials of effective relationship building. Through hands-on activities and engaging discussion, we'll guide you through the nuances of impressive introductions and conversation essentials, the value of small talk and body language, and effective mingling for every setting. We'll also teach you how to pursue valued introductions strategically, and to cultivate each relationship with tact and style.

Your business is worth it…
Turn your contacts into relationships — and relationships into sales! Regardless of your company size or industry, "Build Successful Relationships" will make a difference.


The Polished Executive

Anyone can wear the "executive" title. But only those that are expert in etiquette, confident in communication, and proficient in people skills are revered as true corporate leaders. These practiced professionals - the polished executives - aren't simply born, they're made.

Here you will learn the critical skills of professional protocol that will mark you a winner in business. From advanced workplace etiquette to powerful interpersonal skills, we'll teach you and your team how to inspire admiration in your clients, and instill confidence in even your most challenging prospects. Through a mastery of basic refinements, you'll stand out as not only polished, but a paradigm of professional success.


Business Etiquette 

Improve your client's first impression of you and have the initial winning edge.



Image matters - Impression matters > It opens doors to all kinds of relationship from social to political ..... business



First Impressions Start Here

Business is about first impressions and on-going interactions. Your appearance, attitude and behavior are direct reflections of your company and brand. How do you employees measure up? You will learn the hidden value - and priceless potential - of image, etiquette and protocol and how they can make a difference in business. The Business of Doing Business: we'll provide you with the fundamentals for notable first impressions - how to look, act, and be at your best in any professional situation. From handshakes, introductions, and presenting a business card, to body language, gestures and the impact of words, participants will learn the immeasurable value of image and etiquette in business. This etiquette session will transform you into a skilled professional promoting your business with precision and style. This is one dynamic program your business can't afford to miss.

Workplace Etiquette: we'll complete the training with vital business etiquette know-how - for professional excellence in the office and beyond. With an understanding of office courtesy, protocol, meeting manners in and out of the office, you will possess the tools you need to support your corporate image from the inside out.


The Art of Business Dining

From power lunches, to cocktail receptions, to formal dining events, food and business go hand in hand. What, where, when, why, and, most important, how you dine can make the difference between a productive, profitable experience and an uncomfortable, futile situation. The impression left by your dining performance can make or break a deal. This seminar provides the critical skills required to help you capitalize on professional and social engagements. From polished table etiquette to customary eating styles, discover the "dos & don'ts" for both formal and relaxed dining in a variety of settings. Whether the host of an affair or an invited guest r entertaining clients, you'll be able to maximize your return on each dining opportunity with the skills learned in this entertaining, informative seminar.

The Power of Attitude

The attitude and style of your company is a direct reflection on you. Through mood, action, appearance and temperament, you have the power to attract new clients and increase business or destroy your professional reputation and ranking. The power of attitude will help you discover your potential. First, we'll teach them to identify your attitudes, understand the root of negativity, and make adjustments for improvement. Next, we'll cover the affect of attitude on others and how it influences the energy, behaviors and responses of a group. Then, you will explore the relationship between attitude and outcomes - how to monitor inner dialogue, change perspective, improve responses and control reactions.




Learn to project a professional and consistent image with business etiquette.



“The seminar offered by William Leon Chua was a great refresher and it provided a new set of skills for my team to use. I continue to receive positive feedback from those who attended. His presentation style and various training methods made it an enjoyable afternoon. William provided us with the skills to develop lasting relationships. We now have the tools to turn those contacts into sales.”

– Kwan Teck Chong, Senior Manager (HR & Training), Star Cruises





Interactive learning – Workshop based – Role Play – Video




The course will be delivered in an exciting, humorous & interactive fashion.



As arranged




9.00am – 5.00pm



As arranged










Master William Leon Chua BA, MBA, D..B.A, PhD

Principal Consultant of Combative Resources

~ Asia's foremost management & marketing guru, master team-builder and renowned motivator ~


Dr. William Leon Chua BA MBA DBA PhD is the Founder and Principal Consultant of DRC Management & Training PLT (formerly known as COMBATIVE RESOURCES Worldwide). The name COMBATIVE RESOURCES was chosen to reflect the seriousness in the mission to assist Companies to compete effectively & successfully. A sought-after management consultant; and compelling corporate trainer & motivator on leadership, teamwork, interpersonal skills, communication skills, strategic marketing, professional selling skills, customer service, corporate & social ethics, mind-set change, and high performance management, he speaks to audiences around the Asia-Pacific Region, and occasionally in Europe. He is the director and producer of two corporate training videos – ‘Manifestation & Transformation’ and ‘The Kung-Fu of Business Management’. The video ‘Manifestation & Transformation’, a paradigm-shifting video that challenges our thoughts in tandem with what Mother Nature has to offer and that success is within everyone’s reach. As for the video ‘The Kung-Fu of Business Management’, a great expound on Age Old Wisdom with the Way of Modern Management. Dr. William is able to infuse the maxims, concepts and philosophy of the Martial Arts into the essence of Modern Management based on his more than 30 years involvement in the Martial Arts. Both videos offer learnable and measurable skills that make organizations more competitive, more profitable, managers more leadership driven, people more productive and relationships more positively energizing.

He is a member of the Malaysia Association of Professional Speakers (MAPS) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).

Academically - he has acquired a Diploma in Sales Management, a Diploma in Business & Management, a BA majoring in Psychology, a MBA, a DBA and a PhD in Organizational Behaviour. In the past he has worked in a managerial capacity with eleven companies including multi-nationals, both locally in Malaysia and in Canada & Hawaii; designated in various positions, some of which are – Branch Manager, Agency Manager, Group Marketing Manager, Group Human Resource Manager, General Manager & CEO. His working exposure in industries such as financial & investment, construction & manufacturing, time-share & hospitality etc. has complemented his academic mind-set to enable him as an effective management consultant & corporate trainer. During the last 15 years he has facilitated a myriad of seminars to more than 750,000 professionals (from more than 500 Companies), including students. Besides, he has also trained more than 5,000 of his disciples in the way of the mixed martial arts from year 1982 to 2000.



No. 1b, 2nd Floor, Jalan Emas 4, Taman Emas, 9th Mile, 43200 Cheras, Selangor.

Tel. Nos: 6016-209 5570

For enquiry - Email to: drleonchua@gmail.com / crenquiry@gmail.com or call Bill at 6016-2582 100




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